The opportunity to write an article for the Meet the Expert Column is available to current Women's Yellow advertisers. For advertising info, please send a request to rates@philawyp.com.
Length - 400 words
Title - 10 words
Bio - 3 lines on who you are - including ways for readers to get in touch with you via phone and computer
Column Goal - Give readers something they can apply immediately and get results, the goal being that they do business better. And hence, they then contact you for more!
Focus - Article that provides info the reader would not readily find elsewhere. It's OK to review some basics, but the bulk of the article should be advanced "how-to" information to help readers do business better. We are looking for new slants on topics with immediate hands-on applications to help do business better.
Target audience - Women in business in the Greater Philadelphia who are sophisticated when it comes to running their businesses.
Tips - Bullets are good, examples to illustrate a point are helpful, be specific, think about the audience when you write, imagine you are giving away a secret so someone will want to pay next time to learn more of your knowledge base.
Deadline - 15th of the month prior to month of publication. Call 610-446-4747 if you have a timely topic. Otherwise send an email to bonnie@philawyp.com for a list of available months.
Application process - Send an email with a topic suggestion and general article outline to bonnie@philawyp.com. We typically respond within 2 weeks.
Questions - Send all questions to bonnie@philawyp.com.
Thanks for considering an article for the Connect column, Meet The Expert. Looking forward to working with you!