April 2009 Connect, The Women's Yellow Pages eZine
Print and online: When it comes to promoting women in business, we wrote the book!
Celebrating 25 years of Connecting Women
TABLE OF CONTENTS:
GET YOUR COPY of the 2008-09 Women's Yellow Pages
Free Online Advertising in the 23rd Women's Yellow Pages
Featured Women's Yellow Pages Business Categories
Congrats Corner
Win Tickets for Phillies Opener
Philly Phemale Phact of the Month
Local Events of Note
Subscription/Sponsorship/Contact Information
PLEASE REMEMBER TO THANK THIS MONTH'S SPONSOR
PHILLY FIT Bash
Sunday, May 17th, 11am - 3pm
Fairmount Athletic Club, 499 South Henderson Road, King of Prussia
Info: www.phillyFIT.com or 215-396-0268
The biggest workout party you've ever seen!
Treat yourself, Bring the Kids, Help Others, Medical Health Screenings, Healthy Foods, Sampling
FROM THE DESK OF ELLEN FISHER, PUBLISHER, WOMEN'S YELLOW PAGES
I recently received a tempting and intriguing offer by mail to transfer one of our big-time office services from one vendor to another. Interested, but not thrilled with the extra effort it would require to make the change, I let the flyer sit on my desk. A few days ago I thought about the benefits of the financial savings in the offer, and decided to phone the toll-free number displayed all over the mailer. I immediately got a recording that asked if I was calling to pay a bill or if I was calling to report a problem with my service. What a terrible first impression for a potential new client! There was no option to speak with someone in sales.Out of total curiosity, since I knew I didn't want to do business with a company that clearly has problems with its service, I decided to work my way around the phone system. I never managed to get a human being on the line, but I eventually did find the sales extension. Their recording told me their hours of operation and that, even though I was calling two hours prior to said closing time, there was no one available to speak with me and that I should call back later. That was followed by a click. And then the call disconnected.
I really don't want to reveal the name of this company because, at some point in time, we all fall short on our business follow-up. But I feel I must tell you that this company that does not have dedicated staff to handle incoming phone inquiries for new business, is actually a company that offers phone service. And, to make matters worse, according to Bonnie and Donna who answer the phone in my office, this same company cold calls us a minimum of two times a day, to sell us a similar service.
This lack of follow-through really bugged me. I couldn't let it go. I went to the company website where I saw no mention of the mailer offer. I did a web search for the email address or direct phone number for the person whose signature was on the flyer. I found nothing in my initial search. But I was so determined to share my impression of how this company had spent a lot of money to send me a marketing piece that had actually succeeded in motivating me to pick up the phone, and then not have the proper follow-up, that I took another 45 minutes out of my day and, buried deep within a member organization website, finally found the person's email.
I sent him an email outlining everything that happened. It's been a few days and I have not received a return email. However, our office has gotten another half dozen blind phone solicitations from this company.
Suffice it to say that I will be sticking with my current, more expensive vendor whose service I had never doubted until their competitor's mail offer came across my desk. The old adage, 'if it ain't broke, don't fix it,' comes to mind.
The adage applies on the home front, as well. Take the sink faucet in the half-bath in my home as an example. A few minutes ago I determined that its water flow was definitely not as strong as I recalled; so I tried to fix it. Now, when you turn the faucet knob, no water comes out at all. I sure hope the plumber who left a flyer on my front door the other day answers the phone when I call.
Ellen Fisher, Publisher on call
GET YOUR COPY OF THE 2008-09 WOMEN'S YELLOW PAGES
Find out where in your neighborhood you can pick up a copy of the 22nd edition (2008-09) of the Women's Yellow Pages by clicking here: pick up your copy. Or browse the entire directory online at www.philawyp.com. We know you are going to enjoy doing business with our advertisers.
FREE ONLINE ADVERTISING IN THE 23rd WOMEN'S YELLOW PAGES
NOW is the time to sign up to advertise in the 2009-10 edition of the Women's Yellow Pages. When you pay, we will add your listing to the online directory at www.philawyp.com and it will remain there until your official year begins in June of 2009. That means if you sign up in April, you will get A FREE MONTH OF ONLINE ADVERTISING!!! That's a deal that's hard to pass up. To get rates and advertising info, shoot us an email at rates@philawyp.com so you can start to let the Women's Yellow Pages work for you and your business.
FEATURED WOMEN'S YELLOW PAGES BUSINESS CATEGORIES
Being part of a network is all about doing business with each other. If you happen to be in the market for any of the following products or services, please contact these 22nd edition Women's Yellow Pages advertisers:Don't forget to tell her you found her in the Women's Yellow Pages!
To search the entire Women's Yellow Pages directory, go to www.philawyp.com.THOUGHT FOR THE MONTH
"The distance is nothing; it's only the first step that is difficult." ~Mme. du Deffand
CONGRATS CORNER
Congrats to these Women's Yellow Pages Advertisers...
Joan Babbitt, Around the Clock Staffing, for winning the Socially Responsible Award from WORC.
Donna Blaszczyk, Blasz Construction, for being chosen as one of the 2009 PA Best 50 Women in Business.
Pam Carroll, Carroll Consulting Group, for being elected to the Board of Directors for Women's Business Forum.
Our very own Ellen Fisher, Women's Yellow Pages, for being the recipient of the Advocate for Women in Business Award from Women's Referral Network of Chester County.
Carol Goertzel, Pathways PA, for being the focus of The Philadelphia Business Journal's CEO FILE.
Patricia Hasson, Consumer Credit Counseling Service of Delaware County, for being the focus of The Philadelphia Business Journal's CEO FILE.
Debra Malinics,Debra Malinics Advertising, for being chosen as one of the 2009 PA Best 50 Women in Business.
Donna Urian, Fischer Cunnane, for being featured in an article in The Trend newspaper.
Donna Urian, Fischer Cunnane, for being chosen as one of the 2009 PA Best 50 Women in Business.
(Attention 22nd and 23rd edition
' s Women's Yellow Pages advertisers: Please send your accolades to congrats@philawyp.com.)
WIN TICKETS FOR PHILLIES OPENER
Click the link below for a chance to see the Phillies take on the Atlanta Braves at the home opener. One lucky winner will receive two tickets to the Braves-Phillies game on Sunday, April 5, a copy of the Phillies 2009 Gameday magazine; and a copy of the 2008 Phillies Video Yearbook DVD.
HURRY! Entry period ends at 1 p.m. ET on April 2, 2009! http://philadelphia.phillies.mlb.com/mlb/sweepstakes/y2009/home_opener/form.jsp?c_id=phi
PHILLY PHEMALE PHACT OF THE MONTH
Did you know that...?Patience Lovell Wright (1725-1786) began her career in South Jersey as a wax sculptor to support herself and her five children after her husband's death in 1769. Wright, who specialized in life-sized sculptures of well-known contemporary subjects, learned the techniques of wax sculpting from her sister Rachel. In 1772 she established a successful wax studio in London due, in part, to introductions to society made through Benjamin Franklin. Wright, who lived in London until her death, passed along any military information she gleaned from studio gossip to the Continental Congress during the Revolutionary War.
* Adapted from Women in the City of Brotherly Love... and Beyond: Tours and Detours in Delaware Valley Women's History, by Gayle Brandow Samuels with Lucienne Beard and Valencia Libby, Second Edition 1996.
LOCAL EVENTS OF NOTE:
APRIL 2009 CALENDAR OF EVENTS
Date
Event
Organization
Time and Location
Contact Info
Apr 1
Negotiate Better: How to Avoid Tricks and Beat Hardballers
Women's Business Forum of Bucks County
8:00 - 9:00 am;
James Lorah House; 132 North Main Street, Doylestown
267-337-6073
Apr 1
Secrets of Super-Productivity: Get More Done
eWomen Network
11:00 - 1:30 pm;
The Mansion on Main Street;
Vorhees, NJ
Marilyn Kleinberg
609-601-1333
Marilynkleinberg@eWomenNetwork.com
Apr 1
The Road Ahead - How to Survive & Thrive in Today's Economy
Eastern Montgomery County Chamber of Commerce
8:30 - 11:30 am;
LuLu Country Club, 1600 Limekiln Pike, North Hills, PA
Wendy Klinghoffer
215-887-5122
Apr 2
Thoughts are Power-Make Yours Work for You, Not Against You!
Freedom Healing and Wellness, LLC
6:30 - 8:30 pm;
Buxmont Unitarian Universalist Fellowship;2040 Street Road, Warrington, PA
Kimberly Ruch-Alegant
215-357-6474
kim@freedomhealingandwellness.com
Apr 2
Effective Networking Workshop
Women's Business Forum of Bucks County
9:30 - 11:30 am;
Saxby's Conference Room, 22 N. Main Street, Doylestown
267-337-6073
programs@womensbusinessforum.org
Apr 3
On Deck with the Phillies
Greater Philadelphia Chamber of Commerce
2:30 - 5:00 pm;
Citizens Bank Park; One Citizens Bank Way, Philadelphia
215-790-3707
Apr 3
Satellite Meeting
Center City NAWBO
9:00 - 10:00 am;
the Fork Restaurant;
306 Market Street, Philadelphia
Roslyn Pilla
888-977-3873
Apr 3
Satellite Meeting
Chester County NAWBO
9:00 - 10:00 am;
Executive Office Link;
Great Valley Corporate Center;
7 Great Valley Parkway, Suite 200, Malvern
Paula Marolewski
610-287-3977
Apr 3
Satellite Meeting
Montgomery County NAWBO
9:00 - 10:00 am;
The Free Library of Springfield Township;
1600 Paper Mill Road, Wyndmoor
Jane Barr Pino
215-628-3875
Apr 3
Satellite Meeting
Bucks County NAWBO
9:00 - 10:00 am;
Saxby's Coffee House;
22 N. Main Street, Doylestown
Jane Barr Pino
215-628-3875
Apr 3
Satellite Meeting
Delaware County NAWBO
9:00 - 10:00 am;
Community Arts Center;
414 Plush Mill Road, Wallingford
Nancy Davis
610-566-5680
Apr 4
Handi-Women Workshop Stud Night & Safe at Home
Women's Business Forum of Bucks County
12:00 - 4:00 pm;
Intelligencer Building, Broad St., Doylestown
Michelle Halbsgut
215-313-4495
Apr 7
Business Card Exchange
Main Line Chamber of Commerce
5:30 - 7:30 pm;
Pohlig at Haverford Reserve, 934 W. Lancaster Ave., Bryn Mawr, PA
610-687-6232 X1110
Apr 7
Taking Stock
Greater Philadelphia Chamber of Commerce
8:00 - 10:00 am;
The Union League of Philadelphia;
140 South Broad Street, Philadelphia
215-790-3707
Apr 7
Back to Basics Thriving in a Down Economy
New Castle County Chamber of Commerce
8:30 am - 12:00 pm;
NCC Chamber of Commerce, 12 Penns Way, New Castle, DE
302-737-4343
Apr 7
Ladies (Go Red) Night Out at the 76ers Game
Women's Health Source
6:00 pm;
Wachovia Center, 3601 S. Broad St. Phila
Apr 8
Roundtable Discussion
Chester County Business Leaders in the Community
8:00 - 10:00 am;
107 W. State St., Kennett Square, PA
610-453-7215
info@chescobusinessleaders.com
Apr 8
Yesterday, Today, and Tomorrow
eWomen Network
11:30 am;
Doubletree Hilton;
4727 Concord Pike, Wilmington, DE
610-405-0633
Apr 8
Business After Hours
Delaware County Chamber of Commerce
5:00 pm;
Generations, 9 State Road, Media, PA
610-565-3677
Apr 9
Handi-Women 4-Series Workshop
Women's Business Forum of Bucks County
7:00 - 9:00 pm;
Birthmark, 33 Bishop Hollow Rd., Newtown Square
Michelle Halbsgut
215-313-4495
Apr 14
Joint Luncheon with Exton Regional Chamber of Commerce
Women's Referral Network
1:30 am - 1:30 pm;
The Inn at Chester Springs, Exton, PA
610-639-9776
Apr 14
What You Need To Succeed
eWomen Network
8:00 - 10:30 am;
Spring Mill Manor, 171 Jacksonville Road, Ivyland
Kimberly Ruch-Alegant
215-354-0057
Apr 14
Taking Stock
Featuring John C. Bogle (founder of The Vanguard Group, Inc.)
Greater Philadelphia Chamber of Commerce
8:00 - 10:00 am;
Union League of Philadelphia;
140 South Broad Street, Philadelphia
215-790-3618
Apr 14
Going Green Tabletop Networking Mixer
New Castle County Chamber of Commerce
5:00 - 8:00 pm;
Embassy Suites Newark/South, 654 South College Ave, Newark
302-737-4343
Apr 15
From Entrepreneurship to Social Entrepreneurship: Living Your Legacy Now
Women's Business Forum of Bucks County
7:30 - 9:00 pm;
James Lorah House; 132 North Main Street, Doylestown
267-337-6073
Apr 15
Chapter Meeting
Guest Speaker - Lisa Nutter (Mayor Nutter's wife)
Executive Women International
6:00 pm;
The Acorn Club, 1519 Locust St., Phila.
Christy Barilotti
610-660-7698
christy@barilottiwealthstrategies.com
Apr 16
Handi-Women 4-Series Workshop Part 2
Women's Business Forum of Bucks County
9:00 am - 5:00 pm;
Birthmark, 33 Bishop Hollow Rd., Newtown Square
Michelle Halbsgut
215-313-4495
Apr 16
Branding on a Budget
Women's Bussiness Forum of Bucks County
9:30 - 11:30 am;
Saxby's Conference Room, 22 N. Main St., Doylestown
Jamie Broderick
jamiebroderick@bucksnetworking.com
Apr 16
Business Card Exchange
Eastern Montgomery County Chamber of Commerce
5:00 - 7:00 pm;
Friedman, Schuman, Nemeroff, Applebaum & McCaffery, P.C., Jenkintown, PA
Wendy Klinghoffer
215-887-5122
Apr 17
Uncover the 2nd Tier: Discover Indirect Business Channels
NAWBO
8:00 am - 12:00 pm;
Exelon's Energy Hall;
2401 Market Street, Philadelphia
Jane Barr Pino
215-628-3875
Apr 20
Women For Women
Women's Business Forum of Bucks County
6:30 - 8:00 pm;
Yardley, PA
267-337-6073
programs@womensbusinessforum.org
Apr 21
Protecting Your Business, Protecting Yourself: Avoiding Key Legal Landmines
eWomen Network
11:30 am - 2:00 pm;
Chadwick's/The Club at Shannondell;
2750 Egypt Road, Audubon610-864-6186
rosemaryrussell@ewomennetwork.com
Apr 21
Harness the Power of Image & Body Language for Success
eWomen Network
11:30 am - 1:30 pm;
Union League, 140 South Broad St., Philadelphia
Michele Giletto
610-769-5313
michelegeletto@ewomennetwork.com
Apr 21
IDEAS Expo
Women's Business Forum of Bucks County
8:00 am - 4:00 pm;
Spring Mill Manor, Ivyland
267-337-6073
programs@womensbusinessforum.org
Apr 21 What You Need to Know About Your 401K and IRA Caroline Andresen, NYLife Securities 7:30 pm; Tredyffrin Public Library large Meeting Room; 582 Upper Gulph Road Gretchen Chamberlin, 610-688-7092, gchamberlin@ccls.org Apr 22
Executive Networking Card Exchange
Ad Com Times
4:45 - 7:15 pm;
Crowne Plaza Hotel;
4100 Presidential Blvd, Philadelphia
484-562-0063
Apr 22
Emotional Marketing
Main Line Chamber of Commerce
3:30 - 6:00 pm;
Main Line Chamber Conference Center, 175 Strafford Ave, Suite 130, Wayne, PA
610-687-6232
Apr 23
Going Green to Save Green
Eastern Montgomery County Chamber of Commerce
12:00 - 1:30 pm;
Penn State Abington, Abington, PA
Wendy Klinghoffer
215-887-5122
Apr 24/25
The 7 Habits for Small Business Managers
Delaware County Chamber of Commerce
8:30 am;
Widener Small Business Development Center, 14th & Edgmont St., Chester, PA
610-565-3677
Apr 24
Network at Noon
New Castle County Chamber of Commerce
12:00 - 2:00 pm;
Ole Tapas Restaurant and Lounge, 1126 Capital Trail, Suite C, Newark
302-737-4343
Apr 25
Attire to Inspire
The Career Wardrobe
All Day;
Ardmore Retail District and Suburban Square; Ardmore
Sales Benefit The Career Wardrobe
Apr 25
Sandy Sprint 5K Run/Walk for Sock it to Ovarian Cancer
Greater Philadelphia Business Leaders in the Community
7:30 am;
Carousel House in Fairmount Park, Belmont Avenue & Avenue of the Republic, Philadelphia
610-446-2272
Apr 28
Michael Port Think Big Seminar
Women's Business Forum of Bucks County
7:00 - 9:00 pm;
James Lorah Auditorium, 100 Broad St., Doylestown
Jamie Broderick
jamiebroderick@bucksnetworking.com
Apr 28
Network at Noon
Main Line Chamber of Commerce
11:30 am - 1:30 pm;
Yangming, 1051 Conestoga Road, Bryn Mawr, PA
610-687-6232 X1110
Apr 28
2009 Small Business Awards Luncheon
Delaware County Chamber of Commerce
11:00 am;
Drexelbrook Corporate Events Center, Drexelbrook Dr. & Valley Road, Drexel Hill, PA
610-565-3677
Apr 29
Young Professionals
Main Line Chamber of Commerce
5:30 - 7:30 pm;
Rosemont College, 1400 Montgomery Avenue, Rosemont, PA
610-687-6232 X1110
Apr 30
Starting a Business in MidLife
Women's Business Forum of Bucks County
9:00 - 11:00 am;
Horsham, PA
Gayle Crist Shisler
215-489-0225
Apr 30
Awards Dinner-
Awardees are:
Our very own Ellen Fisher of the Women's Yellow Pages, Ronita Swenson from Fulton Bank, and Denise Werkly, Esquire, Unruh, Turner, Burke and Frees
Women's Referral Network of Chester County
5:30 - 9:00 pm;
Chester Valley Golf Club; Malvern
Nina Malone
610-639-9776
Women's Yellow Pages 22nd and 23rd edition Advertisers may submit events of interest to women in business as part of their advertising package. See above for more information.
Subscription/Sponsorship/Contact Information
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